Taking new clients

Your presence
should feel
right.

Websites built and managed. WordPress, Joomla, custom frontend, SEO, launch, support. Reliable, client-ready. Direct, start to finish.

Purpose. People. Progress. Built to be found.

Michelle Fernandez

Website Manager  ·  WordPress Developer
Let's talk →
See my work
15+
Years
delivering
5
Industries
Experienced
1
Point
of Contact
Not just talk

More than
a pretty site.

News media, ad agency, BPOs, insurance, therapy, government:

15+ years building for businesses that couldn't afford a site that breaks, ranks nowhere, or slows down the moment traffic picks up.

"Design gets reviewed. Copy gets reviewed. So do speed and visibility, every single build."

WiseMind — Website managment, 1 Year
Optimum Insurance — Web design and WordPress development/management, 3 years
Sourcefit — Web design and WordPress development/management, 5 years
Rappler — Web development/management, 3 years
Business Local Listings — Local SEO Project, 1 year
ASTI – DOST— ALS Project for Elementary students, 3 Years
WordPress Elementor Divi WPBakery Beaver Builder Joomla PHP / HTML / CSS WooCommerce GIT Adobe XD Canva Google Analytics Search Console Tag Manager SEO GTMetrix · Lighthouse Zoho · Jira · Monday Teams Slack Perplexity Claude MailChimp Sendgrid

What you get.

Starting from zero or fixing what's broken
— I cover the full picture.

01

Launching from the Ground Up
New project? I set up your domain, hosting, and WordPress site, start to finish. No jargon, no overwhelm. You hit the ground running.

New ventures

02

Redesign
Site's live but underperforming, outdated, or holding you back? I audit what's there, fix what's broken, and rebuild what needs it, without losing your SEO rankings or existing content.

Revamp

03

WordPress Development
Fast, stable sites on Elementor, Divi, WPBakery, or Beaver Builder. No bloat, no technical debt. You'll be able to update your own content without calling me every time.

Core skill

04

Frontend Development
Clean, custom-built front-end: responsive, cross-browser, fast. No page builder when code does the job better.

Technical

05

SEO With an Eye on What's Next
Google rankings matter, and I build sites that earn them. I also track where search is headed: ChatGPT, Perplexity, AI Overviews. So you're found today, and tomorrow.

Emerging

06

Analytics & Conversion Tracking
GA4, Tag Manager, Search Console: set up so you know what's converting and what's not. Data you act on, not just stare at.

Data-driven

07

Email Marketing
Campaigns, newsletters, automations, built and sent, copy included. I manage the list and track what actually gets opened and clicked.

Engagement

08

Quality Assurance
Tested across devices and browsers before launch. What you see is close to what your users see.

Cross-browser

09

Documentation
Every build comes with documentation on how it works. No guessing, no waiting on me for things you can handle yourself.

Handoff

10

Ongoing Website Management
Nobody notices a well-maintained site. That's the point. Updates, backups, security, speed, bug fixes, handled continuously.

Retainer

11

Project Management
Web projects fail from silence, not delays. I've run Waterfall and Agile projects in Zoho, JIRA and Monday. Clear timelines, honest updates when things change.

Process

Selected work

Built inside teams,
ready to work with yours.

Wisemind
2025 - 2026
WiseMind

Therapist training platform. Website, webinar, inbox. I lead the process, assign the tasks, check the work.

Website Manager
Optimum Insurance
2021 - 2024
Optimum Insurance

Built for people comparing insurance options. I handled the technical side and trained the team to carry it forward.

WordPress Developer
Carers Insurance
2021 - 2024
Carers Insurance

Under Optimum. Rebuilt the site, carried the new brand through every page, kept the migration clean.

WordPress Developer
Sourcefit Philippines
2016 - 2021
Sourcefit Philippines

PH BPO with global offices. Built and managed the corporate site, helped frontend the CRM and developed client sites.

WordPress Developer
Focus Shopfit
2021
Focus Shopfit

Retail and commercial shopfitting company. One of several builds at Sourcefit, matched their brand precisely.

WordPress Developer
Aqua Design Mfg.
2021
Aqua Design Mfg.

Handwashing and Behavioral Healthcare Fixtures. Converted static to CMS. Another Sourcefit client build.

WordPress Developer
Rappler
2011 - 2015
Rappler

News platform. First in-house frontend developer at launch. Built v1, v2, responsive sites, microsites, and infographics.

Web Producer
Business Local Listings
2008 - 2009
Business Local Listings

Under Webdc PH. Rankings that hold. I lead the Local SEO team, delegate tasks, check every result.

SEO Specialist
ASTI-DOST
2005 - 2007
ASTI-DOST

Government research. Built flash apps, maintained CMS, wrote help docs and video tutorials.

CMS & Flash Developer
Taking new clients

Let's build
something
real.

Starting from scratch, redesigning what's outdated, or scaling what works. Tell me where you are. No pitch. No fluff.

⚡
Response in 24 hours
No chasing, no waiting weeks for a quote.
🌏
Works across time zones
Philippines-based, serving AU, US, EU and beyond.
🛡
Reliable websites
Because a well-run site is one you stop worrying about.